The Panoramic


ARCHITECT                    IN-HOUSE
COMPLETED                  OCTOBER 13
AVERAGE £PSF              £379


Rising 20 storeys above the surrounding neighbourhood. The Panoramic Tower brought luxury to high rise living to Poplar, just north of the already established Canary Wharf.


The tower contained 90 apartments with a mix of 1, 2 and 3 bedroom accommodation, all with outside space. Residents benefitted from a hotel style concierge service, gymnasium, residents lounge, a landscaped roof terrace and 999 year leases.


Light filled open-plan living, underfloor heating, Smeg appliances and stunning views worked together to offer a highly sought after scheme. The Panoramic is ideally placed to access Canary Wharf, The City and Stratford. International travel is covered with London City Airport and Stratford International Station close by.




We were employed as the UK sales and marketing agents for this new build 20 storey tower near Langdon Park DLR station, just north of Canary Wharf.


Following an international exhibition where 30 of the 90 units were sold, an off-plan launch was held at the Marriott Hotel in Canary Wharf in late June 2012.


43 Apartments were sold from our New Homes and Docklands Sales offices before the scheme was withdrawn from the market in November 2012. The remaining apartments were launched with improved pricing in March 2013, all apartments were agreed for sale by April 2013.


No show apartment was available although we did spearhead a campaign using a model and one to one meetings at our Docklands Office


Our marketing department created html e-flyers, database campaigns and digital press articles.









For further information on The Panoramic development:

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